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Marketing Management : A South Asian Perspective 14th Edition 14th Edition

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Book Details

Contributors
Author "Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha"
Format
Binding Paperback
Overview
Number of Pages 736 Pages
Stream Engineering
Degree/Diploma "B.Tech, UG"
Specialization Chemical Engineering
Subject "Engineering Economics and Management, Industrial Management, Principles of Marketing"
Term "2nd Semester, 5th Semester, 4th Year"
Publisher Pearson
Publication Year 2012
ISBN-13 9788131767160
ISBN-10 8131767167
Language English
Edition 14th Edition
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